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PRIMEChat: Better Insights. Better PR-ROI.
PRIMEChat: Better Insights. Better PR-ROI.

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In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.

The first installment features Atle Erlingsson, Head of Communications, SAP North America. Atle will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.

 

Romancing the C-Suite: How to Communicate PR/Marketing Value
Romancing the C-Suite: How to Communicate PR/Marketing Value

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This webinar will take a deep dive into the language and process to communicate  PR/ marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
  1. Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
  2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
  3. Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture
Public Relations Research: Lessons of the Past & Foundations for the Future
Public Relations Research: Lessons of the Past & Foundations for the Future

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Since the earliest days of our profession, research has been a fundamental element in the public relations process. And while the applications for PR research remain the same – landscape assessment, objectives setting, strategy development, tactical optimization and evaluation for continuous improvement — shifts in the communication framework and advances in technology created totally new approaches.
Empowering Data-Driven PR Leaders of Tomorrow
Empowering Data-Driven PR Leaders of Tomorrow

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This panel of industry influencers will discuss the traits of the successful PR leader of tomorrow.  Being a PR professional in today’s rapidly moving, digitally driven landscape certainly has its challenges, but also tremendous opportunities to set yourself apart from others—yet only if you are brave enough to make the jump.  Our panel will discuss why these traits are important, and how agency and brand leaders can set their employees and staff up for success. For those on the AE, Manager, or Director levels the idea is to help them understand what  thinking  and  skills  are required to truly become a PR leader.

Webinar will include exploration and discussion around the following: 
  1. Examples of PR industry leaders who have really paved the way, and what can we learn from them?
  2. What does it mean to be a PR leader and why is it important?
  3. What traits/skills are required for being a PR leader?
  4. What are some of the challenges that face PR professionals today and prevent us from becoming leaders, not just with the PR/Comms function, but also in terms of the larger organization?
PR Measurement: Google Analytics 101
PR Measurement: Google Analytics 101

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Analytics and measurement have traditionally not been part of a PR practitioner’s training. Now that the conversation about PR measurement is changing, with emphasis on measuring outcomes, we have to learn to use tools like Google Analytics.   Google Analytics is an awesome tool.  And it’s free.  But until now there has been no easy-to-use dashboard built by a PR person who understands what PR pros need to track and report on to show value.

The purpose of this free dashboard is to help PR practitioners who are not yet measurement-savvy dip their toes into the waters. Take in-depth walk through of this PR Measurement Dashboard. http://bitly.com/googleprdash