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What Were the Biggest PR Crises in 2014?
What Were the Biggest PR Crises in 2014?

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Like any other year, 2014 was filled with big news stories. We saw them splashed across headlines, being discussed at length in newsrooms, and debated over social media. From the Malaysia Airlines disaster to chaos in Ferguson to scandal in the NFL, 2014 was not without its own crises. But what were the biggest crises from a PR standpoint? Who had to do the most damage control and why? Who recovered, and what reputations were tarnished? 

Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story
Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story

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We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man.  But unlike the days when storytelling was spoken or written words, today’s storytelling demands multimedia and dynamic content.  The challenge–how to develop your story through video and multimedia and implement strategies that will connect with your audiences via traditional and new media channels.
 
Web Meetings vs. Webinars: Optimizing Your Approach For Each
Web Meetings vs. Webinars: Optimizing Your Approach For Each

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Do you want a better understanding of the similarities and differences between collaborative web meetings and presentation-focused webinars? Do you know how to prepare, configure, and deliver your information and your technology so that it has the most impact and effectiveness for the type of web conference you choose? For that matter, are you confident on how to make a decision about which type of session is most appropriate for your audience and your goals?

Why attend this webinar:

  1. How to incorporate Q&A and audience interactivity into each type of session
  2. What types of web conferencing features work best for a given presentation
  3. Best practices for planning and preparation
Webinar Production: How to Look and Sound Like a Pro in Eight Easy Lessons
Webinar Production: How to Look and Sound Like a Pro in Eight Easy Lessons

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While business use of video in webinars and videoconferencing is skyrocketing, few users have had any kind of media training, and subpar audio or video quality can often derail or diminish the desired benefits of the video presentation. Fortunately, by watching the recording of the webinar, you can learn all you need to know to ensure that the audio and video quality of your video presentations helps promote your message, rather than detract from it.

Webinar Promotion Techniques
Webinar Promotion Techniques

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With so many options at your disposal, planning and promoting a webinar can be tough. In this webinar we will address how you can overcome this challenge with one simple workflow.

Learn how to:

  • Generate registrations through a fast growing community
  • Leverage the power of Twitter engagement through automation
  • Streamline your entire event management process
  • Maximize exposure with natural search listings
  • Increase your ROI with integrated archive promotion  
How You Can Discover, Develop, and Deliver Winning Ideas
How You Can Discover, Develop, and Deliver Winning Ideas

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Not all “ideas” are created equal. How do some people manage to easily find “winning” ideas? Why is it important to know what category your ideas fall into, so you can take the correct action to develop them? How can you ensure your idea will be compelling enough to others?

Why attend this webinar:

  1. What best-selling authors can teach you about coming up with relevant, compelling, and intriguing ideas.
  2. How to use the Ideas Matrix to establish the right category (and action) for your ideas
  3. Why do some ideas take hold and others dont?