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Turning Your Spokespeople into Influencers
Turning Your Spokespeople into Influencers

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Your organization’s leaders might be great communicators, but how do you turn them into influencers?

Twitter has become synonymous with influence. We have their head of global brand strategy to share tips and best practices. You’ll also get the results of The Guide to Brand Authenticity: Journalists Survey 2017 from D S Simon Media. Journalists were surveyed to find out the best and worst spokespeople as well as the least authentic spokespeople who do the most damage to your brand.

The panel includes:
  • Alex Josephson – Head of Global Brand Strategy, Twitter
  • Doug Simon – CEO, D S Simon Media & Founder of The SPOKEies™ Awards
  • Neil Foote – President, National Black Public Relations Society & CEO, Foote Communications LLC
  • Patrice Tanaka – Chief Joy Officer, Joyful Planet LLC & Former Chief Counselor at PadillaCRT

 

Real-Time Digital Marketing: The Ability to Leverage "Now"
Real-Time Digital Marketing: The Ability to Leverage "Now"

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In this webinar, Rebecca Lieb shares findings from her research on real-time digital marketing, including the top 6 use cases, the benefits and risks, and 12 best practices for preparing for real-time, plus countless examples of success.

During this webinar, Rebecca will discuss how real-time digital marketing (RTM) can add tremendous value to customer interactions; making brands appear relevant, with-it, informed, dynamic and buzzworthy. The movement toward RTM is also driven by consumer expectations as immediacy, relevance and access increase with technology.

 

Romancing the C-Suite: How to Communicate PR/Marketing Value
Romancing the C-Suite: How to Communicate PR/Marketing Value

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This webinar will take a deep dive into the language and process to communicate  PR/ marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
  1. Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
  2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
  3. Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture
The Content Marketing Crossroads and Rise of Content Intelligence
The Content Marketing Crossroads and Rise of Content Intelligence

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The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year.

To be effective, marketers can’t rely on only creating more content. The cycle is unsustainable, ineffective, and creates more of a problem than it solves. Instead, marketers need to embrace data-driven methodologies that tie to business results.
 
Join us on December 6th to learn how Rebecca Lieb looks beyond obvious metrics (sales) and frivolous ones (likes) to explore less-than-obvious KPIs (like brand health and productivity) content marketers should use to demonstrate the dollar value of their efforts, and how Brandon Andersen utilizes content intelligence to drive the new marketing organization – from creating high-level awareness to making fundamental impacts on overall business strategies.
Revolution or Evolution? A Deep Dive into the Future of the Communications Industry
Revolution or Evolution? A Deep Dive into the Future of the Communications Industry

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To engage, attract and retain the savvy buyers of this rapidly evolving digital world, marketers and communicators need to constantly invent new approaches to be effective.  Those that neglect to identify opportunities to help brands capitalize on trends before they happen will be left behind. CommPRO will host Barri Rafferty, President of Ketchum, and Ken Wincko, SVP of marketing at Cision and PR Newswire, for a conversation on how marketers, communicators and agencies can transform into the agile, data-driven and customer experience focused teams of the future. 

Topics to be covered include:

  • Why earned media’s seat at the marketing table has become more valuable today  
  • The case for integrating communications across functions and teams
  • What today’s insights might tell us about Buyer 3.0 and beyond
  • How to successfully  use augmented reality and other emerging technologies to engage buyers
  • How to utilize advanced program analytics and KPI’s to propel organizational growth
10 Tips for Sharing News and Social Content in an Online Newsroom
10 Tips for Sharing News and Social Content in an Online Newsroom

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Utilizing owned media effectively is a fundamental part of a thorough content strategy. The online newsroom and the corporate site are invaluable instruments in that plan for preparing, integrating and sharing news and social content. Join Ibrey Woodall, Business Wire’s VP Web Communications Services as she discusses sharing functionality and more within a corporate communications center.
Financial Communications and Innovation Forum
Financial Communications and Innovation Forum

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This event will take a deep dive into financial communications and innovation in corporate messaging, targeting key stakeholders, including investors, analysts, employees and directors at both public and private companies. Our keynote speakers will focus on the impact of social media and the 24/7 news cycle in the C-suite messaging strategy. Our panel will discuss how best to translate complex financial communications topics in a rapid-paced multi-media environment.

Influence by the Numbers: The Science Behind Influencer Marketing
Influence by the Numbers: The Science Behind Influencer Marketing

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Influencer marketing is everywhere these days and many of the skills we’ve used for media relations apply in this new world, just at a much larger scale. PR pros are making smarter decisions through data and have greater insights into how their influencer efforts impact the bottom line. How do they identify and reach the voices that resonate with their core communities? Who are the up-and-coming influencers, how do they find them and what platforms do they engage on?

Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, author of Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR on the challenges, best practices, technologies and success stories in the fast-growing world of influencer and advocate marketing. Learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement and conversions.

In this session, you will discover:

  • How real-world brands are engaging influencers to achieve business objectives.
  • How to find influencers that don’t just have a big audience, but inspire action.
  • Best practices for measuring the impact of your influencer marketing program.

Keywords Webinar, Influencer Marketing, Marketing, PR, Public Relations, CisionInfinite Conferencing, Onstream Media

Your Path to Media Measurement
Your Path to Media Measurement

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In this one-hour session you’ll hear how true media measurement improves PR decisions. We’ll discuss how to get started if you’re not measuring your exposure or engagement through to making your actions more informed through data.

From data to decisions, how do you measure? Our panel of communications experts will explore these topics:

  • Examples of practical measurement to show bottomline results.
  • How to drive PR decisions with data.
  • What data to measure?

Keywords Public Relations, Communication, Webinar, Measurement, Data, Universal Information Services, amec Measurement MonthInfinite Conferencing, Onstream Media

Wellness - The Hot, New Trend in the Trade Show Industry
Wellness - The Hot, New Trend in the Trade Show Industry

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Wellness is the hot, new buzzword today in the meetings and exhibitions industry. Conferences can take their toll on participants through lots of sitting, standing, and information to take in. Wellness programs give participants a needed mental and physical break.

Attendees will come away with insights on:

  • How food and inactivity impact the brain and body during conferences
  • Why sitting is a health hazard and deemed “the new smoking”
  • Healthy and time efficient ways to boost energy throughout the conference/trade show day
  • Wellness spaces and activities to engage participants, secure sponsorship, and integrate into conferences and trade shows

Keywords Trade Show, Conference, Exhibitors, Exhibit Floor, Sponsorships, Webinars, Wellness Programs, TSNN, Infinite Conferencing, Onstream Media

A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings
A Deep Dive into the Marketing Tactics for Regulation Crowdfunding Offerings

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Join a panel of industry influencers on this webinar who will discuss the impact of the Jobs Act on crowdfunding and how it has reinvigorated Regulation A+ offerings.   

Go behind the scenes in this webinar and experience some of what you will learn at GCC-the 5th Annual Global Crowdfunding Convention

Webinar will include exploration and discussion around the following:

  • What is crowdfunding?
  • What is Reg A-Plus?
  • How are crowdfunded companies marketing?
  • Navigating the rules & regulations.
  • How best to develop your message?
Tips and Tricks to Create and Report on Effective Digital and Social Campaigns
Tips and Tricks to Create and Report on Effective Digital and Social Campaigns

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Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.

Join us to learn:

  • How to create and distribute compelling content that works in a social and digital world
  • How to measure the effectiveness of a social and digital campaign
  • What are the most important things brands should consider when engaging with their target audience