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Fake it 'Til You Make It: Honesty Expert Tackles Truth in Communication
Fake it 'Til You Make It: Honesty Expert Tackles Truth in Communication

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Today, “fake news” and “alternative facts” are fast becoming the norm in our communications. Distorting the truth and sharing information without sufficient evidence of whether or not it’s accurate is not only escalating world-wide, but it’s what now seems to be expected, accepted, and, perhaps, even rewarded.

In honor of this year’s “National Honesty Day” (April 30), leading expert on the subjects of honesty and communication Steven Gaffney will explore the topic and how it influences the way in which we interact as people, and how it impacts our successes and failures in business. The webinar will include:

  • Reasons why people (and companies) lie
  • Definitions – and misperceptions – of honest communication
  • How to foster environments that encourage and reward honest communications
  • Scenarios that warrant a lie (yes, there are appropriate and desired times to lie)
  • Red flags to watch for that help identify when people are being less than truthful
  • Audience Q & A
[April 19 at 2PM] The 5 Keys to Kick-Ass Content Marketing
[April 19 at 2PM] The 5 Keys to Kick-Ass Content Marketing

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We invest a lot of time, budget and effort in creating content. Yet 90% of the content fails to achieve business goals. Why? 

Without being able to identify the types of content that resonate with our core audience, knowing what will actually impact conversions and business objectives, and having a strategy to distribute our content, we communicators are spinning their wheels.

In this webinar with industry experts Shonali BurkeBrandon Andersen and Heidi Sullivan, you will explore the five core elements of a successful content marketing strategy:

  1. Content Strategy: Utilize content intelligence to know what content works – and with who.
  2. Amplification: Learn why just creating great content isn’t enough – make content marketing work for you.
  3. Influencer Engagement: Effectively reach new audiences through influencer marketing.
  4. Social PR: Integrate your campaigns across channels and engage your communities.
  5. Measurable Success: Tie your efforts back to the bottom line.
The Content Marketing Crossroads and Rise of Content Intelligence
The Content Marketing Crossroads and Rise of Content Intelligence

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The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year.

To be effective, marketers can’t rely on only creating more content. The cycle is unsustainable, ineffective, and creates more of a problem than it solves. Instead, marketers need to embrace data-driven methodologies that tie to business results.
 
Join us on December 6th to learn how Rebecca Lieb looks beyond obvious metrics (sales) and frivolous ones (likes) to explore less-than-obvious KPIs (like brand health and productivity) content marketers should use to demonstrate the dollar value of their efforts, and how Brandon Andersen utilizes content intelligence to drive the new marketing organization – from creating high-level awareness to making fundamental impacts on overall business strategies.
Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story
Evolution of Storytelling to Content Marketing: Using Multimedia to Elevate & Amplify Your Brand's Story

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We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man.  But unlike the days when storytelling was spoken or written words, today’s storytelling demands multimedia and dynamic content.  The challenge–how to develop your story through video and multimedia and implement strategies that will connect with your audiences via traditional and new media channels.
 
The Big Bang Theory of Event Content Marketing
The Big Bang Theory of Event Content Marketing

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Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or seventy-five minutes. Then it’s gone from sight.

Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events; and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.

Participants will learn:

  • Five ways to work with presenters to extend the life of their content
  • How to identify additional sources of content to share
  • Pros and cons of potential distribution options
  • How to choose appropriate tools
  • How to determine costs of their content marketing campaign
Marketing Experts Tell All: Content Messaging Trends for 2016
Marketing Experts Tell All: Content Messaging Trends for 2016

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Content strategy and inbound marketing are some of the trendiest topics in marketing, but there is a fundamental problem with content creation. The important content quality piece is often forgotten and many marketers underestimate the importance of targeted content and distribution in the marketing puzzle. Join PR Newswire and top marketing experts as we share strategic tips on how to get the most of your content marketing efforts and create marketing plans that thrive in your industry.
 

During the webinar we will address:

  • How to create a multi-channel content promotion strategy and get the most out of your distribution methods
  • Best practices on how to achieve and drive content marketing goals
  • How to write engaging content that attracts the right targeted audience for your brand
Enterprise Level Social Media Strategy
Enterprise Level Social Media Strategy

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Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must be integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions.

Rebecca Lieb, strategic advisor, research analyst, keynote speaker, author, and columnist takes a deep dive into  how enterprise-level businesses are planning for – and organizing for – social business across teams, departments, media, sales and marketing.

The Do's and Dont's of Social ROI
The Do's and Dont's of Social ROI

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Social ROI is not one-size-fits-all. By understanding your brand’s specific needs and goals, you can more accurately and efficiently measure and showcase the value of your social efforts.

Gary Vaynerchuk, business builder and owner of VaynerMedia, explains the do’s and dont’s of measuring social ROI. At his free webinar Gary discusses how companies can truly measure their social strategies and do away with meaningless vanity metrics.

In this webinar, you will learn how to:

  • Accurately measure social ROI by using tools effectively
  • Customize your strategies for your brand
  • Avoid the social ROI mistakes some “experts” make
  • Understand what to measure by determining goals ahead of time
Media Influencers Series: Living in a Branded World
Media Influencers Series: Living in a Branded World

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What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success? Our panel of marketing communications leaders (a.k.a. “media influencers”) includes Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad, and Mike Bako, Marketing Director, D S Simon Productions.

Discussion Topics

  • Traditional vs. digital media
  • Impact of celebrity vs. brand authenticity
  • The rise of the Internet-made celebrity
  • The future of earned media
Storytelling vs Storymaking: The End of Storytelling as We Know It
Storytelling vs Storymaking: The End of Storytelling as We Know It

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Interested in the subject of brands, storytelling and the concept of story making? 

“Even at its worst, our newfound conversation is more interesting than most trade shows, more entertaining than any TV sitcom, and certainly more true-to-life than the corporate web sites we’ve been seeing.”  The Cluetrain Manifesto

“The business world has reverted back to storytelling, an age-old form of communication proven through science to evoke emotions tied to loyalty and understanding. As a result, marketers are getting better and better at crafting narratives that humanize huge corporations.”  Ted Karczewski, Managing Editor of the Content Standard (TCS)

“I’m actually quite critical of the storytelling theme. Now everyone’s a storyteller. It’s BS.” Stefan Sagmeister, Designer speaking at Camp Festival in Calgary

Gary Vaynerchuk on The Role of Micro Content in Storytelling
Gary Vaynerchuk on The Role of Micro Content in Storytelling

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Looking for the tips and key takeways from the discussion between Sally Falkow and Gary Vaynerchuk, digital marketer extraordinaire?  Gary is CEO of VaynerMedia, a digital agency that has grown from 40 to 400 staff in the last three years.  He is also an angel investor and has been advising Fortune 500 companies and some of the most successful tech startups since social media’s early days.

  • Why telling the brand story helps achieve your business goals.
  • What is micro content?
  • Why you need it to tell your brand story.
  • How to craft your micro content to speak the native language of a platform.
  • The new skills we need in 2015.
  • The biggest mistakes brands make in social media.
  • What’s hot in 2015  – an eye on the future.
Social Media for the Rest of Us: How Boomers Can Effectively Use Social Media
Social Media for the Rest of Us: How Boomers Can Effectively Use Social Media

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Social Media is often considered a “young person’s game” with millennials positioning themselves as “experts.’ In fact, the Boomer generation is just as well-equipped, if not more, to use social media for business. 

Join this discussion to learn:

  • How social media data can be used for audience insights
  • The power of integrating social media (blogs, forums, web news AND Facebook, Twitter, etc.) into the marketing research mix
  • How to use your in-person networking skills on virtual social media sites to gain desired results
  • Why strategy and selecting the right, relevant data still reigns supreme in the age of “big data”