Engagement Strategies for a Social World

Using real association examples, see how the data in your AMS/CRM can be leveraged as a strategic advantage as part of your social initiatives. Hear about the basic principles surrounding a successful social strategy and the keys to successful engagement. See how the public networks can be leveraged as outposts as well as how to host your own social presence. Discuss the strategies for bringing a community to life while at the same time, generate new non-dues revenue. See how to leverage some easy to use tools to help take your social platform to the next level by generating member engagement. Learn how to quantify the results with real metrics to ensure your initiatives are supporting your mission. See the difference between Return on Engagement (ROE) and Return on Investment (ROI). Discover ways of recognizing members who participate the most in a way that will both give them recognition and generate even more viral engagement. Learn how to answer the question “Who is your Most Valuable Member? (MVM)”.

About Andy Steggles

Andy Steggles is the author of “Social Networking for Non-Profits” ( http://higherlogic.com/snfnp ), published by ASAE. The book focuses on how to increase member engagement in a mobile and web 2.0 world. He is also the President of Higher Logic, LLC, a social media and mobile software company for associations, nonprofits and user groups. Prior to joining Higher Logic, Andy spent 10 years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed among other things, their social strategy initiatives.