Register now to learn:
- Why today’s brands have to think like publishers
- What telling stories has to do with thought leadership
- Why good storytelling is better for engaging clients and prospects than traditional marketing or PR
- How the "Disneyfication" of stories has blinded us to their deeper purpose and business benefits
- How to identify the true "hero" of your story
- How to know where stories "fit" into six kinds of business communications
- Why stories compel and factual information doesn’t
- Simple ways to Intrigue, Influence, and Impact through telling stories
