Right now, your brand is undergoing a massive transformation as many of its core products become IP-enabled. The Internet of Things (IoT)—or the global movement that will result in billions of ordinary objects and systems connecting to the Web— has come to your enterprise. As a result, your company is rebranding itself as a provider of next-generation solutions.
But, do your customers fully understand why your company is embracing IoT technology? Don’t assume that they do! A vast majority of people are still struggling to comprehend its basic parameters. This lack of awareness is widely prevalent, affecting even our nation’s top brass in Washington, according to Fortune Magazine.
Moving forward, education must, therefore, remain a core part of your IoT marketing strategy. Show your customers how manufacturing connected devices will ultimately lead to better products and personalized, data-driven customer experiences. The more you educate your customers, the more they will see how IoT technology is something they should get excited about and welcome from your brand.
One way that you can educate your customers about your new IoT products is by hosting educational webinars on a regular basis. By hosting educational webinars, you can walk your customers through the basics of your connected solutions and also open the floor to comprehensive Q&A sessions with members of your marketing department, C-suite and design teams.